With each moving 12 months, the social force that ladies feel to obtain hitched gets higher and greater. After moving 27 years old, Chinese ladies are regarded as ‘leftovers. ’ By 30 they feel exhausted of coping with society’s expectations being called spinsters. According to a scholarly research carried out because of the cosmetic makeup products brand name SK-II, just 20% of Asian ladies say they feel safe using the notion of aging.
Women’s stress that is age-related the Procter & Gamble-owned brand name to introduce a unique task, as part of their “Change Destiny” campaign. Alongside the Swedish agency Forsman & Bodenfors, the business created “The Expiry Date, ” a three-minute-long video clip that turns the proverbial ‘expiration date’ into a genuine and concept that is visible.
The agency’s that is stockholm-based follows the storyline of three young Asian ladies from different nations and their helplessness whenever being met with society’s expectations and force concerning the procedure for normal aging.
The campaign’s concept approaches a notion captured by the famous movie “In Time. ” Both the movie in addition to ad highlight time’s value in one’s life. The primary figures have actually something in keeping: a stamp, printed on the forearms, which announces simply how much longer they will have until the termination date arrives. Read more